REBRANDING CHORLTON

A new distinct identity of Chorlton

Fostering a sense of civic pride and local patriotism through the development of a strong local identity with the intention of boosting the local economy of Chorlton. The formation of a ‘umbrella brand’ between the local traders within Chorlton will encourage a ‘strength in numbers’ approach to the fight against globalism, unifying the independent businesses.

The students began understanding how a brand could help to bring together the people of Chorlton under a unified voice and give them more power over Chorlton’s future development. Research and precedents was used to help the students find inspiration. Through an illustrator and photoshop tutorial the students then developed ideas for a logo, colour scheme and merchandise for the brand.